The brief for this group-project was to create a whiskey inspired by a major current celebrity, that was in some way involved with charity work & having claimed reputation as a role model to society. My partners Kieran Harrison, Robbie Blair & I chose Lady Gaga as our star as we believe she is a great ambassador for our target audience of mid-late millennials and she brings a very wide variety of styles to work with.
We aimed to make the bottle a celebration of her as a person and the career she has achieved over the last decade - from her infamously wild outfit choices, to artistic tours, to her success as a well-respected actress. We chose to make the bottle a hybrid-creation portraying her Venus/Aphrodite-themed music and style, along with her starring role in American Horror Story’s Hotel series. You’ll see the influence of Art Deco from the setting of AHS, mixed in with the influence of Venus and the galaxy, creating a bold and strong design.
