The brief for this live-project was open-ended, as we got to choose from a number of different clients. I settled on UKGreeting’s live-brief, which was to create a limited edition collection of greetings cards that could be sold to a wide-ranging audience. I chose to do this brief as I have always had a passion for making cards from a very young age. I wanted to double the passion with this project, basing it around one of my favourite animals, seals. I felt I could illustrate each seal to fit a certain occasion, in turn creating a flexible edition of card designs.

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